Monday 14 January 2013

Context: Branding using Made Typefaces

Heydays: Filmfaktisk
 Filmaktisk is a team of Norwegian Film Producers, creating both commercial and fictional work. They have a strong focus on locations, so Heydays created a identity showing Filmaktisk's presnese in the Branding. By creating an identity based on the logo sign and customised typography, the Filmaktisk experimented with the concept. The solution ended up being several short films recorded all over the country.
Paul Leichtfried: Refugee
The Refugee Council Berlin forms of interface between politics, the public and organizations committed with the aim to improve the living conditions of refugees in Germany. Leichtfried is still creating the new visual identity, aimed to raise public awareness about the refugee problem-and the work of the organization. The identity is focused on the Typeface he designed.



Hyperkit: Joe & Co
This branding is a deconstruction of a traditional barbershop,rebuilt for a contemporary audience. Hyperkit were inspired by the organisation of objects and created a collage of aesthetics when designing the space. The logo is taken from the traditional red and white striped pole and black and white lino floors. 
Such a simple branding but carried across a large range. 
www.joeandco.net
Forma Co: Centre Cívic Can Felipa
Centre Civic Can Felipa is a public facility of the City Council, in Barcelona. Forma Co created the graphic identity for the building. The architecture of the building is completely different from the typical neighbourhood surrounding the area. Using the Architecture of the building to inspire the front cover, colours and layout used throughout the whole brand. 
 
Pistoia is a small town near Florence, Italy, a worldwide famous for the production of ornamental plants and trees. The image creates this scene as a visual identity for the brand. PUF! - Pistoia Underground Festival is brand new, it is about music, art and culture. The style and layout reflects the intention to certify the birth of the event. The concept was Plant a seed and something will grow.
Basso Media, founded in 2001 runs a magazine, radio station and a large online community. the issue so far have covered DIY, Family, Money, Insanity, Emergency and Family. The inspiration varied from the aesthetics of punk, hip-hop, graffiti  snapshot photography and the Old New Kids On The Block Logo. The bespoke Basso Multi weight typeface was created as part of the re-design.
 
more TSTO: Flow Festival
I still love this! Tsto created the identity based on the idea of a festival crowd and an urban tribe, united by the mantra of a visual bespoke Flow typeface influenced by contemporary European trends of postmodern craftsmanship. the arrangement was used across web, promotion, stationary, way finding and motion graphics.
Co-Op created a identity for the Office For Good. They arrange exhibitions, public converstations, stratagies, activities and have a mission to advance design excellence, support design innovation and advocate the value of good design.  I don't know what the concept is, but the type representing the words 'Office For Design' look amazing and is brilliantly executed.

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