All the briefs

   

 

Submission Form & Evaluation & Design Context in PDF format

Submission Form

Design Context Publication

Evaluation Form

Photographing all of my Products

Today all of my FMP work was photographed by Lauren Danks (a second year photography student). Here is a selection of photographs we took together. I love the lighting we had, they look great on my boards.

Hunter Gathers Books

Final Crit

Today was the final Crit.

After feeling not too bad about it last night. I went to bed and woke up at 10:30. The crit started at 9:30. For the past two months I've had really bad eczema and now I can't sleep because of it. 

So I had no feedback for the crit, but it helped being around peoples work and seeing where everyone else is up to. A few people have told me they like my Design Context book which is nice. I now know exactly what I have to do. It is a lot but I think I will get through it all. So here is another list:

Brief 1: type posters PACKAGE

Brief 2: Print letterheads and cv. Make textile sample PACKAGE

Brief 3: Event, Posters, Tickets

Brief 4: START

Brief 5: Help Chris tomorrow mock - up a book and print the poster

Brief 6: Print Posters and Postcards

Brief 7: FINISHED

So brief 1, 2, 5, 6 and 7 and nearly finished. I will have everything finished (and printed) for Monday at the VERY VERY latest.

So that from Monday (maybe before) onwards I can start and complete Brief 4 (DRUGS) and finalise Brief 3. 

I have a photography student  photographing my final work on Thursday the 23rd. 6 days before deadline. Which gives me a lot of time to finish of my boards, and my PPD: portfolio and branding.

So much to do. But I think it is do-able.

Séarlait Brief

Everything in the brief: Folder, BC, Portfolio - bound VS sheet (Postcards), CV, Letterhead, sketchbooks, tools, DESK PHOTO and website

Lazer cut some folders for Séarlait ... the lazer cutter burnt my stock, and the bright white stock would not fold without buckling. Which means it looks shoddy. However the Fedrigoni brown woodstock paper looks great and would be used with her antique white business cards. A cut out shows most of her business cards: either the pattern or her full logo.

All I have to do now is print her cv and letterheads.

Ans some type posters and postcards.

The Crit with Fred

This went surprisingly well.
Basically.... 
Brief 1 (Séarlait) expand so it is two: branding & full typeface use.
Brief 3 - Hunter Gatherer, make full use of illustrations and use colour.
Brief 2 (Hannah), Brief 5 (Fashion Yearbook) and Brief 7 (Mosses Centre) Finish them for next week making sure when Inhand in they look consistently branded in a pack.
Brief 4 - DRUGS use colour. Going to make this a significant brief
Brief 6 - Context could be posters..... but I want to make a book. 

Finish Brief 1, 2, 5, 7 for next week, so I can focus on Brief 3, 4 and 6

Final Type Specimen book

After experimenting with different insert stock the finals are 3 variations, printed on green, yellow and blue sugar paper. I wanted to mix the thin 110gsm matte bright white stock with a grainy paper, much like a coloured version of the Fedrigoni stock used throughout Séarlait's branding (her portfolio).
The design tells the story of Séarlait McCrea the woodwork student. It includes quotes from Séarlait throughout. The inserts add to the design by including photographs of Séarlaits end products, fragmented letterforms and including original icons that inspired the form of the typeface. This works as a great advocate for the full typeface and if I was going to sell it, I would defiantly print more and make them order-able online.

Typeface Specimen

I'm not sure how I want to print the booklet.... I would love to screen print, but I'm pretty sure I do not have the time at all!

I would like to change the front cover maybe, for something more colourful and interesting.... but for now this is it. When I'm in uni on Thursday I will play around with smaller book inserts. The smaller book will be about Séarlait herself and will include images of her workspace with her quotes. These will be black images with white text.

Thinking of a spot colour and stock choices.

Meeting with Séarlait McCrea

small plate: A AMAZING WEBSITE FROM MAY-NINTH
I know I need to expand the Séarlait brief, so far I have:
Business Cards,
CV,
Tools,
Typeface Gif,
Notebooks,
Stationary,
Portfolio.

I am expanding to making a bigger deal of the typeface:
Typeface Book,
Promo Posters (including CV) to promote Séarlait,
Promo Postcards,
Better Designed website

Screen printed promo.
Basically I just need more promo. 
Thinking Neon Green for the type and dark B&W images.

Quotes I will use:

“I am a designer and creative woodworker with exploration of concept, composition and structure as key to my practice. through concept led design I aim to promote engagement and intrigue between artifact and audience.”

“Through concept led design development and 3d prototype realisation my work aims to promote intrigue through design and explore and promote emotional engagement between object and user.”

“I aim to encourage intrigue through design.”

“I aim to explore and promote emotional engagement with artifacts.”

“I aim to always experiment in concept led design development.”

Made a gif

I made a gif for my website, it took so much longer than I wanted it to, but it works now and I think looks good. Planning to do a lot more work with the typeface.

Planning some more.

With less than 2 months left... 7 weeks to be near exact.
It makes me want to cry.... so I made a list of everything I have to do. 
Whilst working at home over Easter I managed to put together all of my final boards. So to do a short summary I have to photography Séarlait's and Hannah's branding (Brief 1 & 2)... then that is finished. I have submitted The Mosses Centre (Brief 7)
I am working with Chris Van, Cherry and Kirsty F on the Fashion yearbook which has now been scrapped to the 2nd choice. We are all working on poster designs and will have the final content on the 15th of April. (Brief 5)
So that leaves:
Hunter Gathers (Brief 3),
ISTD Books Still? DRUGS (Brief 4)
and Design Context (Brief 6).

I am creating the smaller guide today for Brief 3. I will print it this week and continue to gather all the content and design for the full publication. In this is need to create a mock up exhibition. Creating posters that focus on a certain group / person who survives somewhere in the world.

For DC (Brief 6) I am defining my final studio choices. I hope to get some answers to my questionnaires back asap.

What I need to Finish

Today I have designed all of my final boards for submission... very early, but now I know exactly what I have to do, and what I need to photograph. I have nearly finished both Séarlait's and Hannah's Branding brief.
For Séarlait's:
I have to Print her Portfolio and letterheads, Cv and Compliment Slip and Sticker more tools, lazer cut pencils and photograph all of the final products.

For Hannah: 
I have to make her website on cargo, order moo cards, create her mail out, print everything and photograph. This has to wait on her creating her FMP patterns. So as of now I cannot do anything.

Design Context: 
I need to email my questionnaire to all of the other studios I did not mail. 
I need to gather all of my content... but I want to wait until I hopefully get responses.

Hunter Gatherers:
Get all the content soon! Know what bind I will use. Start to draw / sketch images for the publication
Gather the content for the survival guide. 

ISTD: 
Gather Content.
Think about the publication layout.

Fashion Yearbook:
It's still up in the air if we will actually do the yearbook. It's looking like we may drop the whole brief. 

Séarlait McCrea Publication Update / Final

Some final alterations made: adding images and taking out some text. After printing the last copy I realised that the centre margin needs to be bigger because too much of the images are getting lost in the spine. Now I think it is ready to print. 

The Printed Publication

Really gutted that I managed to screen print Séarlait's apron but the design bleed loads, so it just looks really bad. I don't know whether I should even try and print here top logo. I'm going to ask her opinion.

Binding Notebooks, Business Cards and Screen Printing a Apron

Today I made 7 sketchbooks for Hannah and Séarlait, these are a great way to extend the branding. Both students use sketchbooks heavily and this is a great opportunity to show off their branding.

Séarlait McCrea more of everything

Picking final images

Making Notebooks

Binding tomorrow

Making the Desk Tidy

Printing stickers tomorrow morning.

Screen printing the Apron

Setting up a screen on thursday

Making the final Business Cards

Done

Making the Publication Icons

I sent Séarlait the publication to Séarlait and this is what she said. 
Aw it looks so good!! Although I think I prefered the little black icons form the 1st publication (see below). 

The image above is the happy compromise.

Designing the Publication

(below Publication sent to Séarlait to proof read, and the grid layout publication below below)

The reason behind the grid is inspired by the way Séarlait McCrea tackles every brief. She explores the brief and is inspired by the process. The grid appears to be randomly laid out, but infact it is has ordered structure, exactly the same way Séarlait describes her way of working. This grid is pair with the segmented exploration typeface which is applied as a pattern to this structured flowing grid.

Séarlait's Website

http://cargocollective.com/searlaitmccrea

Séarlait has cargo account! Cargo finally got back to her, we both have the log in details so I have uploaded her  3 main projects, including her about page and info on projects.

Séarlait bought her domain name, and we are waiting 18hours for the name to switch over

Vernon St for Séarlait - Making Business Cards

Today I spent my time embossing Séarlait and Hannah's business cards. I started by screen printing the back information teal onto the GFSmith stock and grey mount-board. Here is what Séarlait thought:
. Her favourite is the grey board because the others would be a nightmare to keep clean, especially the white. But the mount-board is too thick to fit in a wallet and the embossing is not as clear as the other cards.
. She really likes the teal ink
. After discussing, she wants business cards with alternate embossed name and embossed pattern on the off-white stock

I am so excited and happy about these card experiments. I will make 100 -150 business cards for Séarlait, on the Off-white Gfsmith stock.