"We were asked to create an identity for the event: something that would invite Parisian passer-by to discover a series of mini exhibitions of current Finnish design trends, participate in weekend workshops for children and grown-ups alike, and enjoy impromptu concerts. The identity needed reflect multiple design angles.
Seine and it's riverboats gave the event a "marine" flair. For this reason event's logo has a double wave form in it: one wave representing water and the other (upside down) representing three steps or jumps (1–2–3). Marine theme was extended by bringing marine flags to the play. Marine flags have very constructivist colours by default and that fitted the theme very well, too.Typography was built on two iconic French typefaces from totally different eras: Didot and Antique Olive."
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