Creating a Brand Identity for Mosses Centre: Bury

Meeting Pete Firth: The Charities semi boss

The Mosses Centre Website

peter@mossescentre.co.uk

Printer: Print Force in Tottington

Mission Statement:

The Mosses Community Association is a Registered Charity that exists to meet the needs of the local community and the residents of the whole of Bury Metropolitan Borough by providing opportunities to fulfil their social, recreational and learning aspirations.

This is achieved by: providing a centre for people of all ages to meet, delivering a range of services in partnership with others, meeting diverse needs and supporting individuals and independent groups.

The Mosses Community Association prides itself on having a welcoming environment which is inclusive, responsive and innovative.

The centre is for everyone and must remain A Political and A Religious, trying to cause no segregation. They run about 40 different groups that are constantly changing all the time. But the groups that the Centre puts on themselves are fixed. 

The Problems

Pete have designed and printed everything himself, he designs in publisher, even for the annual report. 

We spoke about what I could design and he was really interested in everything I mentioned. The only problem is that Pete needs to alter the text of everything I create, and he only has publisher... not Indesign. I will ask uni to see if there is another way. Also there is no budget to print. Pete only professionally prints the Annual reports, 20 in colour and the rest in black and white. With every option the cheapest is best. So nice stocks and pretty colours are off limits.

What we spoke about designing

A full integrated brand: a logo, chosen typefaces (body copy), 

Business Card,

Logo Stamp,

Letterhead,

Envelope,

Compliment Slip,

Notebook,

Dairy,

Pencil / Pen,

Poster / Self Promotion,

Badges,

Pendrive,

Mugs,

Matches,

Craft Knife (tools)

iPhone / iPad,

Website.

Cafe Menu & Brand,

Annual Report,

Signage and Door Numbers

The charity is split into different sections: The part that Mosses Centre runs ( Youth, Pre-school, Education Courses, Outreach), and groups that are organised by the community.

History

The Centre has always been about the community. Built in the 70's as a module to be used in every community, they used to be used along side schools for education. In the 90's several where shut down, now the council does not run the centre, but provides funding. 

The plan

I'm going to research some more, then come up with some initial logo and full identity. I will email Pete with these in the next week. I will also have to consider font choices and colour. Also how to differentiate between each group, whilst sticking to the brand guidelines I create.

I'm very excited to start something that is so real!