Monday 18 February 2013

Hannah Rampley sorting out the definitive Range

The Range I will make
Part 1
Business Cards
Complement Slip

Logo Stamp: pineapple & letters
Letterhead & Envelope (off white)

Part 2
Notebook: A5 & A4
Rulers
Pen / Pencil
Tote Bags: Pineapple
Apron
Vinyl Stickers for Glass Jars and holders
Packaging: Screen-printed Pineapple pattern onto white tissue paper... Stickers

Part 3
Self Promo to send to studios and Material samples
Website

Progress so far on Part 1:
Finding good stock that Hannah likes the colour of is hard. I have ordered more samples from GFSmith Colorplan: Powder Green, Candy pink and Cool Blue. Hannah thinks Candy Pink is too much of a bright pink.
The image below on the right is a example of a Dark / Stone Pink that Hannah would like for her branding. The pink will be used for business cards and the textured seed stock (also in the bottom left image) will be used for letterheads, compliment slips and envelopes. We will maybe add another shade of stone / brown to complete the brand colours. 
On my way home I stopped off at leeds Uni and found some pale pink mount board that could be used for Hannah's business cards... I think she'll like it.
The have ordered 2 stamps... me and Hannah spoke about them today. A HR stamp to be used as a logo and information stamp (to be used on letterheads and the back of business cards).
Screen-printing at Vernon St is closed all week so I cannot start creating a etching plate or making samples right now. So I will design Letterheads, compliment slips and envelopes until we have stock and the print room open.

Progress so far on Part 2:
For Hannah's stationary we decided that I will cerate a pattern out of her Pineapple logo that can be carried across all personal stationary. I introduced the idea that I could create a icon for all of her favourite objects to draw, which I will do... but Hannah said she wanted to stick to the Pineapple logo.
Hannah will order a Apron and her type and Pineapple pattern will be carried across this as well.
Packaging will be dirt cheap and will be screen-printed with the same / similar pattern as her stationary.
The only thing that is extremely different than everything in Part 2 is her branding applied to containers holding tools on Hannah's desk. It will be vinyl stickers of her pineapple logo and I will make type the same as her logo for the containers stating the name.

Progress so far on Part 3:
I have made a mock-up since the last time I had seen Hannah. The mock-up was 12x8cm. We both agreed that the final send out should be bigger (double the size) 24x16cm Landscape. Her business card will be attached to the front of the mail out booklet using photograph corners. The stock for the cover will be the same stock as the off-white textured stock for the letterhead. Hannah will be using samples for the mail out from her FMP collection which she will be producing in March / April. So we will make this at the last thing.
The 2nd mail out will be a lot cheaper to produce and there will be a lot more. Hannah will print square samples about 40x40cm, which will have her logo stamped on them and placed in a made envelope with small info about Hannah's practice including a business card.
Website: putting he logo on her tumblr / maybe getting her a cargo.

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