Séarlait McCrea

Developing the Logo

Thinking about what Séarlait said I want to create a typeface for her logo. Based on the idea of exploration. She prefers Geometric or circular typefaces, and doesn't mind the sharp points on A, V, M, W, etc.

Neutraface

Really likes the S. Being a fan of Geometric but not as widely used as Futura.

Century Gothic

Looks very similar to her handwriting, playful and also works great for body copy.

Hates this A (Below).

Geometric Inspiration

Since Hannah doesn't want to go down the Geometric route and Séarlait does I'm going to use the typefaces below as inspiration for her logo... not Hannah's.

Initial Drawings of Typefaces

From the idea of exploration came the idea of expanding lines, which in turn becomes a geometric sans serif typeface. 

Séarlait's Tools

We had the idea of branding Séarlait's tools: Tri-Square, Carpenters Pencil, Marking Gauge, Sliding Bevels, Marking Knifes, Rulers. 

Quick Boards for showing Séarlait

Just a quick put together of the development of the type so far, going to see what Séarlait thinks tomorrow.