Yearbook Breifs

Yearbook Briefing

We had a briefing today about who gets what yearbook:
When doing the yearbook we should think about how we can extend the brief.
MUST stick to the brand guidelines
Option 1: Full yearbook
Option 2: Limited page publication or poster
Option 3: PDF
We're hoping to get either get Fashion full book, or Inter Dis smaller publication. Me and Cherry would prefer Inter Dis, I live with 3 students on the course a good friend is on the yearbook committee. This also allows for a good concept.

Final Designs and Boards

These are our final boards we are submitting. I feel the concept is clear and definitely looks like it is possible and achievable.

Yearbook: Roles and Work Produced

We have spoke about this and we realise that creating the pitch in 3 days meant that not everybody ha d equal share at designing. For the yearbook we get we will split jobs evenly especially design.

Chris
Boards
Making the Grid
Applying the Grid to a example of a graduates double page spread

Kirsty
Proof Reader and Writer (Boards)
Front Cover Design

Me
Designing the Pull out Graduate 28x28cm Poster
Double Page Tutor spread
Contents Page
Typeface Choice

Meeting with Kirsty and Chirs

Over Christmas I spoke to Chris about potentially doing the Yearbook together. I knew of other people didn't have a full group but having working with Chirs before, knowing he does the work and to a high standard made me want to speak to him first. Chris had spoke to Kirsty Fruin before the break and they were undecided on whether to go ahead or not. we were a 3 and needed another person to enter for the pitch.

7th
Chris spoke to Fred on Monday 7th and told us we could submit as a 3. 
That night we went away and researched and thought of concepts separately. 
Chris set up a Facebook group:

 


8th
The 8th we met at 10am for the whole day. We picked a concept and looked through all the sources we had blogged and brought in for inspiration.

Concept:
BA Graphic Design is a 3 year journey, so everything about the yearbook is around 3, utilising the rule of 3: 3 colours, 3 column grid, 3 sections, pretty much 3 everything.
We also decided we wanted a interesting font cover with a poster that can be separated into smaller buisness cards with all the graduates contact details. 

9th
We (mainly Chris designed the boards) and Kirsty wrote all the annotation.

My work for the brief:

My Finals:

I designed the 14cmx14cm fold out pull ou attached to the cover of the publication. Unfolded it is 28cmx28cm, printed on the GFSmith 100gsm Frost White stock. 

The Concept:

All of my concepts where about showcasing the colleges resources and our design work. We decided as a team that the graduates are the most important thing about this yearbook. So we need a double page spread each, and we should keep everything else to a minimum.

The Yearbook: The Concept and Info

The Concept
We have has 3 years at LCA. This is a 3 year journey. Within these years we have grown as designer and on this yearbook we celebrate the progression. 3 is a running theme throughout.

The Bind
We have decided to use an open bind and extended cover which will encase a pull out poster, this has been inspired from a photography magazine. The spine of the yearbook will use an exposed bind which will allow you to see each leaf of the book. It will also allow for maximum visibility of the images in the book as the spine will open to lye flat as not to cut any of the imagery out.

The Cover

The yearbook cover will be printed on GFSmith 270gsm Colorplan white frost paper stock. The colour on the cover will be UV spot varnished to create a difference in texture. The cover design will have an extended front cover which will open out to reveal a paragraph of information about the course and a encase a 28 x 28 cm square pull out contact poster. The pull out poster will include a photograph of each graduating student and their contact details. It will be held in place via two die cut slits at two of the corners and be slotted into place, the poster can then be removed and retained as a point of contact to all graduating students. The pull out poster will be printed on GFSmith 100gsm Colorplan white frost paper stock. 

The Photography

There will be 3 photographs, each focusing on different aspects of the students work. the 1st would be a image to fill the whole page this would be a overall shot. The 2nd would be a image of the process. The 3rd could be a close up. the student can choose to be in one shot (recommended). Chris would sort out the Photography.

The Stocks & Ink

Using a GFSmith Colorplan swatch book we have decide to use:
-GFSmith 270gsm Colorplan white frost paper stock for the cover
-GFSmith 100gsm Colorplan white frost paper for the inner pages
-GFSmith 100gsm Colorplan white frost paper stock for the pull out contact poster

We will also use a spot colour that matchs the Park Green.

Tutor Comments

There will be 3 1/3 pages of the 150gsm GFSmith Colorplan Park Green coloured paper stock staged throughout the yearbook, these pages will contain quotes from each of the tutors and be positioned between a black and white double page spread of images of college resources. The bright colour against the black and white imagery will hopefully allow the quotes to be the focal point whilst also providing additional information about the course via the imagery. 

Stock and Colour Choice

We are going to propose to use GFSmith Colorplan stock throughout the yearbook.

Using a GFSmith Colorplan swatch book we have decide to use:
-GFSmith 270gsm Colorplan white frost paper stock for the cover
-GFSmith 100gsm Colorplan white frost paper for the inner pages
-GFSmith 100gsm Colorplan white frost paper stock for the pull out contact poster

GFSmith Colorplan Stock

-GFSmith 150gsm Colorplan Park Green coloured paper stock for the 1/3 page.

Yearbook Printers

These are potential printers of our GD Yearbook. We have decided to propose TEAM as whilst on my placement at Box-Head* they said when using GFSmith Stock other printers get scared of using such expensive stock, where as TEAM use it all the time. We know this would be expensive but the budget is £2,500, and we have no amount of books to print on the brief. 
Duffield
TEAM Impression
Alpha (Bradford, Leeds)
Target Print

Context: Yearbook Research

I know Fred said don't just copy previous yearbooks. But seeing what past students have produced is a inside into what information usually goes into the Graphic Design Yearbook. Below is also research of general books used as inspiration.

2011 Yearbook Pitch
BA Hons Inter Dis 2012
BA Hons GD 2009
BA Hons GD 2011

LCA 2010
My favourite GD yearbook to date. It focuses on the students and has a fun theme throughout. I like how graduates are included in the photography with their work.

LCA photography 2012
A great photography yearbook... ideally I want to design for Photography, Inter Dis or Fine Art.

LCA Fine Art 2011

Best Fine Art Yearbook by far. I would also love to create something like this. Again tis is very focused on the students work.

UCA Farnham GD Yearbook 2011
I just thought this was unusual.

London College of Art Fashion Show 2007
Very professional and all about photography.

Snøhetta Design: Norway

I love the colours used. I know it would be very expensive but to use a neon spot colour would be amazing.

Marcus Pedersen - Norway

I really like that this publication has a theme, but it is very geometric and trendy. I think something like this would work for Vis Com.

Heydays- Norway
One of my favourite design studios. I though we could arrange students by using there favourite tool on the index page. Defining themselves by their tools. But this would work better for Inter Dis or Fine Art... there are only so many tools you can use for GD, you couldn't have 30 Mac Books being chosen.

twopoints.net : Barcelona, Spain
Beautiful Colours and layout... I want a book.

Georgina Hill - Berlin, Germany
I thought we could use a different approach to just photography, trying to include craft somehow showing that we have a lot of options open to us.

P.A.R - Barcelona, Spain
Lovely type and great images combined creates a lovely piece of editorial design.

Paul Leichtfried - Berlin, Germany
My new favourite Designer.

Popular Lies About Graphic Design
A interesting book I like the concept and the non design outcome.

 

 

 

Eloi Montenegro - Spain

I love the use of duotone and the binding. I defiantly want to use this binding on a future project. He uses great photographs and a good grid, which at first seems random but you can tell from looking at all the photographs of the spreads that there is a clear grid for type and images.

By the same designer...

DAO Magazine: featuring photography from: Hendrik Kersten, Ryan McGinley and Renegim Mutevellioglu.

Beautiful photography nearly always makes great editorial design. I'm a big fan of Ryan McGinley and his work is amazing. I'd love to create a editorial based on photography, bu I would like it to be a part of the concept. Good photography = good layout.

martino and jana design - Portugal

I've loved this work since 1st year, bold colours and lovely overlaid printed colours. This works very well.